Intuitive and easy to use.
Connected is a powerful piece of technology, it gathers useful insight. Not user names and addresses, but in time, interactions with your business, redemption of your promotions and user numbers across different demographics will be captured/
This can give your business an indication of the types of people interested in your products and services i.e. location, age range, gender.
This level of marketing insight can help your business plan and tailor your future services and promotions.